U.S. AIRMAN

WAR HEROES - WORLD WAR II (*NOT* LION ROCK)

Okay, let's have a history lesson.  But, like, not the sort of history lesson you might expect from a review with "WWII" in its title.  I mean, yeah, sure, that's very important history and all.  Especially now.  But, it's, like, not my expertise?  And it's very scary.  So, I'm focusing on a less scary sort of history that I know about.  And that's toys.  Right, so in 1964, Hasbro invented the action figure with G.I. Joe.  It was a smash success, which of course meant there were lots of imitators.  One of those imitators was the "Fighting Yank", produced by Mego Corp, who had, in fact, copied Hasbro's molds, and shut down production when Hasbro threatened legal action.  Mego reformatted into their smaller scale offerings, finding success with their 8-inch licensed offerings.  At the same time, they were brought a concept for a line of military-based figures, using the smaller-scale 7-inch body developed for the Teen Titans figures.  Not wanting to incur Hasbro's wrath again, this line was released without any reference to Mego.  Primary distribution was handled by Mego's overseas distributors Lion Rock, whose name was also stamped on all of the figures.  The line was, confusingly, named a different name in most countries, so that's all fun and good and super easy to track.  Is that what I'm reviewing today?  Not in the slightest.  Confused?  You won't be, after the next episode of Soap! review on the Figure in Question!

THE FIGURE ITSELF

The U.S. Airman is part of the War Heroes All Battle Equipped in World War II line, a manufacturer-less line of Lion Rock-duplicates produced in the '80s, seemingly exclusively for Woolworth's.  How manufacturer-less are they?  The back of the neck, where the copyright information was located on the originals, literally looks like a rasp was taken to it.  Fancy.  These figures were, more or less, direct counterparts for official Lion Rock offerings.  The figure stands about 7 inches tall and he has 16 points of articulation.  He's built on a copy of the Teen Titans base body, which is itself just a slightly miniaturized Mego Type II body.  It's okay, but the hands are a bit more brittle on this copy, so there's a crack on one of his thumbs.  The head is scaled to it as though it were an adult, and it's honestly a pretty nice generic sort of '40s soldier type.  He's got an outfit that consists of a bomber jacket, khaki pants, and a pair of plastic boots.  They're fairly consistent between the official figure and the knock-off, with the one notable change being the use of velcro on the jacket, rather than snaps.  It means things don't stay closed as well, especially given the scale.  Otherwise, though, the tailoring isn't too bad.  He also gets an aviation cap and a uniform cap, which both fit nicely on the head, as well as a belt, goggles, a breathing mask, a knife, and a pistol.  I believe he's also supposed to have a clip board, but mine appears to be missing that.

THE ME HALF OF THE EQUATION

I spent a lot of my time in the '90s on the internet pouring over the same handful of toy sites, one of them being Mego Museum, which is how I learned about the existence of any of these figures in the first place.  I never really imagined I'd get one.  And, I suppose I haven't, now have I.  Anyway, I kept that information locked away in my brain, until the day it was called upon, which was, in fact, the day a bunch of them got traded in at work and I was the guy who knew what the heck they were.  This guy was in the batch.  Since he's a knock-off, he was cheaper, so it was even harder to pass on the opportunity to get one.  My grandfather was in the Air Force in WWII (or what became the Air Force, at least), so I have an attachment of these sorts of things, and I like that this figure even looks a little bit like he did during the war.  It's also just kind of a nifty piece of action figure history, and I sure do love that sort of thing.

Thanks to my sponsors over at All Time Toys for setting me up with this figure to review.  If you’re looking for cool toys both old and new, please check out their website and their eBay storefront.

Originally published February 12, 2025